Marketers target our insecurities and vulnerabilities and, if ever there was a soft target, it’s parents of small children. So anything marketed as being beneficial to their physical or mental development is likely to have a good “uptake”. Enter Growing Up formulas, sold as formula number 3 by global formula manufacturers such as Nestlé, Wyeth and Aspen: 1 (starter formula) for babies from birth to six months; 2 (follow-on formula) for babies from 6 to 12 months, and then 3 (growing-up milk) for toddlers from 1 to 3 years.v

Obviously, breastfeeding is by a long shot the best for babies – only for the initial a half year and after that notwithstanding solids from that point until two years or even past. However, for some reasons that is impossible for many moms around the globe; thus baby recipe is a gigantic industry. Dieticians prompt that kids can be given cow’s drain from the age of a year, so why do as such many guardians spend such a great amount on Growing Up milks amid their tyke’s little child years?(child care in forest hills 11375)

Last week I asked a woman who’d put a large tin of Growing Up milk into her trolley why she chose to buy the product instead of giving her child plain milk. She said: “Because it has more vitamins and when my daughter doesn’t want to eat, it’s a meal substitute.” It also contains quite a lot of sugar in various forms: white sugar, honey and glucose syrup.

In her presentation at the recent SA Association for Food Science & Technology congress in Cape Town, Joburg-based dietician Jane Badham spoke out strongly against Growing Up milks in particular, saying they were both nutritionally unnecessary and very expensive. “Follow-up formula and Growing Up milk are clearly defined as breast milk substitutes and according to the World Health Assembly – the highest health policy-setting body in the world – they are not necessary and all promotion of them is prohibited,” Badham said.(child care in forest hills 11375)

“The declaration of these products as not being necessary is not new but has largely been ignored by manufacturers – not surprisingly considering the market is predicted to grow to be worth $706-billion by 2019.” Responding, Nestlé, which manufactures the Nan range and Nido, said it supports the World Health Organisation’s recommendation that the intake of free sugars should be less than 10% of total energy intake in both adults and children.

“All our Growing Up milks meet the requirements of local legislation in terms of sugar content and we are continually reducing the level of sugar in our Growing Up milks. “Our Growing Up milks are specifically formulated to provide children over one year of age with key nutrients, such as vitamin D, vitamin A, iron, iodine, zinc and omega-3 fatty acids, which may be lacking in some children’s diet according to recent studies.”

But Badham countered that the fortified claims undermined mothers’ belief in the nutritional value of breastmilk and the foods they feed their children.

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Source : https://goo.g

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